Paper 2 nd important questions

1.Sources of recruitment
2.Sources of finance
3.Production methods
4.Market research
5.Exchange rate

cambridge O level Exam short question with answers

1.      Management by objective: an approach that attempts to coordinate activities by ensuring each employee is set a target. Objectives are cascaded down the organisation from the senior to the junior employees.

2.      Small profit margin: Profit margin is measured by profit/sales expressed as a %. Low implies that profit as % is small either compared to the past or other businesses.

3.      Return on capital employed: A ratio that indicates the efficiency and profitability of a company's capital investments. ROCE should always be higher than the rate at which the company borrows; otherwise any increase in borrowing will reduce shareholders' earnings.

4.      Target market: A target market or target audience is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.

5.      Market orientated company: Marketing Orientated companies focus on customers’ needs. Changing needs present potential market opportunities, which drive the company. Marketing Orientated companies get close to their customers so they can understand their needs and problems.

 

Business studies materials: My business studies

Business studies materials: My business studies

My business studies